Author: Jiang Yuhang
In the new era, people have more yearning for a better life. With the development of science and technology, the definition of automobile is constantly changing. Nowadays, as the integration of comprehensive ecology and the carrier of various intelligent technologies, automobile designers also need to undertake the design mission of the new era to meet the differentiated needs of different groups of people. Dongfeng Motor is an enterprise that adheres to independent development and unswervingly develops its own brand, actively responds to the grand goal of "carbon neutrality" and promotes the healthy development of the new energy automobile industry.

In order to closely follow the development trend of cutting-edge technology and form a user-centered solution, Dongfeng Motor released the design proposition of new energy off-road vehicles. The task book aims to integrate vehicle ecology, personality modification and other contents to meet the needs of extreme environment and extreme road conditions, and to embody intelligent, safe and fun off-road.

This topic is designed on the basis of Dongfeng task book, examining the cutting-edge technology and design ideas, and designing a vehicle for outdoor immersion off-road with the people who love extreme sports of generation z as the entrance. The design will absorb the spiritual genes of Dongfeng Motor's "Meng Shi", explore its expression in the new era, and endow new energy vehicles with the shape and soul of "Meng Shi. In terms of user experience, the extreme off-road escort is around intelligence and safety, and new materials are introduced to open up multi-sensory channels.

This graduation design will output a complete off-road vehicle design scheme, including car interior and exterior decoration design and intelligent interactive experience design. The presentation form is 2D/3D rendering, conceptual video/dynamic effect design, and physical model for display.

Link to original work: https://pinwall.cn/project/42120