Name of Work | Qingdao White Beer Cherry Blossom Season Theme Edition Packaging
Brand Holding | Tsingtao Brewery Co., Ltd.
Original Design | Tiger Pan
Executive Design | Chi Qian Dong Wenchao
Illustration Performance | Yi Ping
Craft Design | Xie Zhangkun Zhou Jinyan
Project Management | All
Promotion Organization | Xiang Lingli

The Qingdao White Beer Cherry Blossom Season Theme Edition is another new member of the Qingdao White Beer family after the classic and rose red. How to maintain the brand family series and create surprises in the cherry blossom theme edition is the focus of this packaging design.

Aiming at more subdivided groups and scenes, packaging is used as a medium to create a romantic and beautiful atmosphere to satisfy more young consumers' imagination of the cherry blossom season. In the design, the core vision of the previous classic blue and white cans is extended, and the illustrations of the family goddess and the grain goddess are retained. The cherry blossoms and goddesses complement each other. The cherry blossoms are in the same line but more relaxed and energetic.
Color is the first penetrating power of vision. Extract the pink and white of cherry blossoms as the main visual color, adding a fresh girlish feeling to the sense of quality and personality. The blue-and-white Qingdao white beer has changed. The dress is whitewashed under the soft cherry blossom filter in spring. The "cherry blossom goddess" walks under the tree, as if a breeze can see the cherry blossoms flying all over the sky and smell the sweetness of the flowers.

In this spring season, the cherry blossom season theme version of Qingdao white beer will be full of Yan value, inspiring more young consumers to pursue pink and romance, and drink freely with friends. at the moment, beer is not only tipsy, but also a beautiful circle of friends.