Yukbundang is a charcoal grilled Korean BBQ restaurant specializing in Korean beef and pork and targeting various consumer groups. We wanted to launch a new brand that anyone can enjoy regardless of age by providing a space that gives new feelings while excites nostalgia to them. The concept of the brand is a modern Korean hall where Western and Oriental style exist at the same time. We wanted to express a unique atmosphere that Western modern style space and Oriental folk painting drawn in folding screen 'Byung-poong' bring. The logo type is ba-sed on the 'Munjado' which is a combination of letters and drawings among Korean traditional arts.

Country
Korea

Year
2019

Client
Yukbundang

Affiliation
IDEA DO IT

Designer
Yerok Ahn, Yeongkeun Jeon

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]