Baseus Storm 1

This is the first project I did when I first went to Beisi in 2021. ba-seus storm 1 is a real wireless Bluetooth headset, and it was also the flagship product of Beisi at that time. The crowd was more business-oriented and a little trendy. The biggest selling point of this generation of products is the excellent ANC noise reduction function, which can clearly flow the noise from the surrounding environment into the headset, and achieve the effect of active noise reduction by processing and filtering out the ambient noise.

At that time, the headphones were very homogeneous, and how to highlight the powerful ANC noise reduction became a breakthrough in the design.

The biggest highlight of the design is the reference to the classic elements of our common classic design, the "radio hole" of consumer-grade recording equipment ". Using this design element, on the one hand, can make our products more recognizable, he is a raised metal block. Very refined and at the same time valuable. Generally speaking, those with this product feature are very professional equipment. Here I "transplanted" this feeling to storm1. You can visually highlight the "strong noise reduction". Visualization reinforces the core selling points and a sense of professionalism.

Project / ba-seus Storm 1
Category / TWS
Date / 2021

True wireless headset，conceptual design，Consumer electronics，headset，Beisi，

From the details, the two-color injection-molded translucent ear cap visually echoes the "radio hole", and the noise goes from the outside to the inside, giving people a unique feeling of filtering sound and noise.

At the same time, the fuselage is also used at the time of the more popular gradient PVD process, highlighting the product's business and trend sense. At the same time, the leather texture of the headphone box and the technology of pvd enhance the high-grade and delicate sense of the product. The vertical opening and closing earphone box is also different from most competing products at that time.

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Dawson 2024-06-04

They are all Huawei's products. The construction of the earphone surface on the left is very integrated. At first glance, it takes a lot of energy to build the surface,
The one on the right is the direct chamfering, which is very lazy!!

罗闻创新设计咨询作者 2024-06-04

At that time, he took the right direction and did not want to make him very integrated. My understanding is that this is a change of two generations of product design languages. (Right➡️ Left)

The one on the left is the second generation, and the one on the right is the first generation.

Yes

I think it's just the difference between the two methods, because after the integration on the left, the earphone head will appear very thick, which will enhance his sense of strength. This should be intentional. However, the direct design method on the right will highlight the shape of the earphone pole, that is, the cuboid, which was still very recognizable among all tws at that time. There are many similar headphones on the market that use the same processing method.

Mars 2024-06-13

In a word, make it clear that if necessary, do not add entities. Big brother, or mix that to make a regular visual line feature is not no good. You're still pretty good.

罗闻创新设计咨询作者 2024-06-13

我也说一句

To put it bluntly, this design can only be regarded as a 70-point work, especially the connection between the earphone cavity and the earphone handle is too rough, and direct mixing or chamfering is finished. It is very lazy. Without that kind of integrated curved surface, there is still a lot of room for optimization of the shape, details, proportion and curved surface of the product, and there is no high-level feeling of the product!

Continuous progress

泱泱 2024-06-05

If the product is sold, the sales volume will occupy the market share. It is not in line with modeling. Modeling cattle does not mean anything. The product is chosen by consumers.

风筝 2024-06-06

Can't sell

Dawson 2024-06-07

You are talking about a commercial perspective, I am talking about product design!

Why do you let consumers choose to buy your products? Even if you say something that doesn't match the product, the mold of a set of headphones can be 200 thousands or 300 thousands at every turn, and as many as millions. What is 3D modeling and what is the product produced? Whether the curved surface curve of the product conforms to the man-machine, whether the product shape ratio conforms to the aesthetics, and whether it conforms to the internal device stack!

Ls1960 2024-06-03

Anyway, it's all hand-held. One family can't change quickly. The main reason is that the boss is reluctant to spend money. Besides, it's OK to refund or part of the money if this kind of work is completely substandard. Many good designs are so wasted. It's also a right time, right place, with right people. to talk about.

罗闻创新设计咨询作者 2024-06-03

Sometimes you can't change it if you want