Hanson is a sofa brand that pursues the idea of Bauhaus in Germany. It makes modern style sofa by removing unnecessary decorations and containing practical forms. The clients wanted a brand identity that would bring intuitively recognition which can tell that hanson is a sofa brand. So the graphics are motif ba-sed on the back line of the sofa. To keep the brand identity, consistent visual identity is applied to various applications.

Country
Korea

Year
2019

Client
Hanson

Affiliation
IDEA DO IT

Designer
Yerok Ahn

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]