This high-end supermarket own-brand instant curry series launched by "Ji Zhiguo House" uses local meat from six northeastern counties as the main raw material. It aims to connect the "fate" between consumers and local residents through the medium of curry, showing the story and charm of the region. In order to take into account the "nostalgia of East Japan" and "the washing of the city", the design uses retro fonts and pursues a simple and refreshing design style. In order to better display the exquisite curry made from the materials of the six northeastern counties, the packaging skillfully combines the patterns of curry and local handicrafts, and uses golden decorations and hand-painted badges to enhance the uniqueness of each product. In addition, when the six different packaging designs are arranged on the side, they present a complete picture, highlighting the unique charm of the six counties in the northeast and the rich diversity of products, increasing the fun of consumer collection and taste.

Japan
Award : WINNER
Client : KINOKUNIYA
Affiliation : DODO DESIGN
Designer : Dodo Minoru, Asada Maya

https://asiadesignprize.com/exhibition/159949