Fresh Nutribits is a company focused on the healthy food market. Its main offices are located in the city of Monterrey, Nuevo Leon, Mexico; The brand is known for the concept of offering a new healthy lifestyle through 100% Mexican food products. Most of its products can be purchased in different markets in Mexico such as HEB, Soriana, Walmart, S-Mart, La Comer, Chedraui, Sams and more. . CONCEPT (Website) . The concept that was developed for the Nutribits brand website, was the renovation and new application of its graphic identity (branding) in the physical products and its digital media. Creating a familiar dynamic concept in the interface design and a balance of colors, we opted for the application of the iconic color of the brand, a bright red that instantly catches the attention of any diner. . The purpose of creating the website was to provide new and current consumers with nutritional and technical information about nutribits own brand products, as well as the brands that are imported throughout the Mexican Republic; however, one of the main purposes was to give customers an alternative to present a public opinion or present improvements to offer a better experience when consuming our products.