Solem is a Mexican company dedicated to the development of new consumer food products, its main points of sale can be found in supermarket stores such as HEB, Soriana, Walmart, S-Mart, Chedraui, Merco and even in corporations such as Alsea (owners of brands such as starbucks, chili's, burger king, dominos among other brands).
.
The concept behind Coconut meat's branding was to develop a 100% Mexican product, fresh and ready to eat, representing the tropical beaches of Mexico.
.
The detail that makes Coconut Meat such a special product and label is that in addition to having a good product branding, in the year of product launch (2020) it won the Fourth Annual PRODUCE BUSINESS Innovation Awards Competition (Joe Nucci Innovation Award), presented in New York City in November 2020.