Zhiyuan Xingfang × Qimen Tea Red World Series Packaging

Tea packaging on the market
Most emphasize advanced, traditional and Zen realm.
In fact, tea is a very common thing in life.
Is the daily necessities of the people

When we think of it as a
When you look at daily supplies
Packaging design has the answer

We need a symbol
Different from others.
The obvious characteristics of tea products
Creating a First Impression
Jump out of the shelf as soon as possible

Mining the historical and cultural connotation of public brand
Extensional characterization with infectious power
And then create a widely accepted image value.
Then further spread the value of the product through the channel channel

We need someone who doesn't need to preach to recognize
And is from the Chinese tradition, rich cultural connotation of the symbol


The fastest way to create first impressions
Give the product a clear symbolic character
Difference Traditional Tea Packaging
Try to jump out of the shelf