The name of the work is the packaging design of new landmark fruit (Cuixiang kiwi fruit, Gannan navel orange, Luochuan apple, Dandong strawberry, gold passion fruit)
Design team, green pomelo design 〉
Completion Date: July 2022

Ordinary product packaging only plays the role of transportation and wrapping, while high-color packaging is the most effective self-media for enterprises. It carries enough brand and product information and puts it on the shelf to automatically sell goods with high color value/high attraction/high texture/high conversion.

We find the brand core-high color value from the product value system.
Original hand-painted delicate fruit illustrations to restore lifelike orchard features
Add small animal elements to fit homophonic stem idioms and break through the traditional format design.
Bold and rich contrast design, manufacturing shelf highlights, striving for differentiation and brand sense
Acrylic lid shape, let the product intuitive visible, put an end to open selection, put an end to the sale of fruit caused by secondary pollution