Sogno, established in 2007, has gradually gained fame by boldly using the natural texture processing method required by high technology to demonstrate its unique design style. Sogno is known for drawing inspiration from nature and expressing it in a completely different way from other designer brands. This unique style became the hallmark of the Sogno brand. However, with the subsequent rise of the brand, disorderly plagiarism and market changes, Sogno realized that the brand needs to co-evolve with the times. In order to create a positive brand atmosphere, Sogno carried out the renewal work of brand identity. Through this brand update, Sogno aims to provide a good experience for customers from all walks of life and lay the foundation for its long-term sustainable development and gaining more trust.

Korea
Award : GOLD WINNER
Affiliation : named
Designer : Youngno Yoon

https://asiadesignprize.com/exhibition/133582