💡Angel (ANGEL) focus on the field of water purification for 37 years, with "the world's leading science and technology of water purification experts" as the brand strategic direction, through scientific and technological innovation to provide customers with the whole scene, high quality water purification products. At present, it has won more than 1000 patents and 24 international invention awards. Its self-developed APCM space sterilization technology has achieved innovative breakthroughs in pure physical sterilization, and continuously leads the high-quality development of the water purification industry.

🏆In 2024, Rhett Design was invited to create strategic products for Angel and upgrade the brand retail terminal:
[Strategic Products] Rhett has designed a strategic product for Angel-Space Master Series Whole House Water Purification, redefining high-end whole house water purification. Listing is the volume, space master series products after the listing of the central net soft category industry first. [Brand SI Upgrade] At the same time, Angel's retail terminal has been upgraded in an all-round way. Based on the comprehensive consideration of "sales = flow * conversion rate * customer unit price", relying on the retail terminal as the carrier, it will rebuild the channel experience and reshape the brand value, ultimately helping Angel to achieve 40% retail growth in the second half of 2024.

🔹Project Name: Angel Terminal SI Design Project-Sichuan Panzhihua Model Store
🔹Project area: 200m ²
🔹Project Location: Panzhihua, Sichuan
🔹Service content: strategy-concept-model shop-landing implementation tracking-SI manual standard

# Drainage
✨Science and technology sense + symbol sense set tone area design, eye suction, continuous drainage

◎ Extract the "X" visual symbol, set up a star-setting area with a strong sense of space science and technology to create Angel's unique spatial visual memory point, through the exclusive VP design in a number of stores can quickly attract the attention of users, for store drainage.
◎ The main color of black with blue streamlined lights highlights the high-end brand tonality of Angel's "global technology-leading water purification expert" and the professional attributes of carrying a number of "aerospace water purification technology" to establish brand differentiation perception.

# Transformation
✨Reconstruct the user's consumption journey and realize the closed-loop transformation from store entry to purchase.

◎ Based on the user's point of view, optimize the "user + sales" dual consumption route, reconstruct the user experience journey from the whole house system display-technical experience-solution-product selection-product experience-after-sales service, and add a coffee leisure area to further promote sales through leisure negotiation scenes.
◎ Contrast display design, highlighting the core advantages of strategic products, while reducing the cost of consumers' understanding of different series of products, through the comparison of functions and other aspects to effectively stimulate users' desire to buy.

# Customer unit price
✨Scenario experience, effectively promote the set of sales.

◎ Build a whole-house water purification scene, systematically interpret the whole-house water purification process, and combine the prop-based display of core technologies to visually present Angel's technical advantages in the field of water purification.
◎ Integrate the product portfolio into the life scenes of different families, create product solutions under different scenes, drive product set sales with scene-based display, and further increase customer unit price.

/Design for one, the achievement of China to create the core value chain