"Happy" is a creative New Year gift brand owned by Rhett Design. Since 2019, it has brought unexpected New Year's ideas and surprises with outstanding brands in the food field every year, defining Chinese New Year goods with "delicious, fun and high-value.
In 2025, Rhett Design will join hands with Dongdong Food, a leading snack enterprise in Yunnan, and Zebra Fine Brewing, one of the forerunners of domestic fine brewed beer, to jointly launch the "Mountain Treasures and Seafood" gift box, implying the new year of "making mountains into the sea", breaking through boundaries and coping with changes.

Customer Service: Private Brand-Xi Mian
Service Team: Rhett Design
Service time: 2025
Service content: creative planning | packaging strategy | packaging design

# The spirit snake presents the glory and goes to the beauty together
Through the ingenuity of the design, the winding ups and downs of the mountains and the surging surging sea are echoed with the posture and power of the spirit snake one by one, and the meaning of the mountains and the sea is transformed into an unrestrained curve, deducing the ease of "being free and unfettered between heaven and earth.

# A mouthful of mountains and seas, joy and joy
In the gift box, hot and hot rice noodles with hot and sour and sweet hawthorn beer wish everyone a new year with a majestic posture of high mountains, a new leader, and a surging force of the sea to gather energy.

# Practice environmental protection, heart of mountains and seas
The use of corrugated cardboard environmental protection packaging, the heart of the mountain and the sea into practice. The top cover of the gift box incarnation "Shanhai Calendar", with blue straps, can be hung on the wall, 365 days a year, every day at ease.

/Design for one, the achievement of China to create the core value chain