InDare once again joined hands with the new health science tea brand "fnf" to create a "milk tea convenience store" hand-made gift box packaging design. Continue the brand visual hammer, the scene of the design elements into the product packaging. Through in-depth research, it is found that milk tea has long become the first choice for young people for afternoon tea, but its pain points are the need to go out to buy, order in advance or take-out delivery time is too long. InDare summed up and refined the concept of "milk tea convenience store", highlighting the selling point of instant, and helping consumers to start a new "fast" lifestyle.

The outer box of the product continues the scene concept of convenience stores and collides with large color blocks. The inner box is inspired by the concept of shop moves that are popular among young people today. DIY palm milk tea shops in the form of open interaction with users help users to "operate at will" and realize "milk tea freedom".

Packaging Image Definition | Packaging Innovation Design

@ inDare-a creative firm that "understands young consumption in seconds"
@inDare - Brand Strategy and IMC.