Three fat eggs, the name comes with temperature and human feelings, from the quality promise of "melon seeds are big" to the gradual formation of brand image, and now it has become the benchmark of melon seeds industry. However, the brand from being remembered, trusted to be believed, must break through the quality of the ceiling. In the past few years, Pan Hu Design Laboratory has been deeply involved in the upgrading of its brand architecture. In the latest brand system upgrade, we once again build a new product visual system, comprehensively enhance the sense of value of the three fat eggs, and help them move towards a new stage of high-end agricultural brands.
The upgrade at this stage has strengthened the recognition of the brand. Even consumers who are not familiar with the melon seeds category will be attracted by the red color when they pass the shelf and remember the image of these little fat people. The three fat eggs thus completed the leap from vague cognition to word of mouth, laying a solid foundation for brand value communication.

The name of the work is the brand and packaging upgrade of the whole system of three fat eggs.
Brand Holding | Bayannaoer City Three Fat Egg Food Co., Ltd.
Original Design, Tiger Pan
Executive Design, Xia Xue Dan Yuan Wen Hao
Illustration Drawing, Yi Ping
Visual Presentation, Zhu Yuling
Process design, Xie Zhangkun, Lu Miaorong
Project Management, Peng Lei
Media Relations | Xiang Lingli Xu Wenqing