The Black Motiv is a cooperative café that helps HyundaiCard's retirees start their own business. The name Black Motiv means 'Coffee(black) becomes impetus to them and inspires their life'. Therefore, each alphabet from the name of the brand are regarded as the elements of inspiration and placed them in geometric design. Each letter is designed to extend to a variety of patterns to inspire people.

Country
Korea

Year
2019

Client
Hyundai Card

Affiliation
IDEA DO IT

Designer
YEROK AHN, YEONGKEUN JEON, JUYOUN KWON, NAYOUNG KIM, HEASOO SHIN

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]