Enjoy rhyme hands-free is Medele's first hands-free bilateral electric breast pump, bringing a brand-new breast-sucking experience to mothers. Ultra-light breast cup, can be hidden in the underwear, the liberation of hands, breast is not limited.

The unique product features of the breast cup include:
• The ergonomic design of the breast cup fits the body shape, sucking out more breast milk while reducing the pressure on breast tissue, and experiencing more comfort.
• The hands-free, ultra-light breast cup weighs just 76 grams and fits comfortably and securely in your underwear.
• The breast cup has only three parts and only needs two steps to remove and wash, which is easy to clean and install; it can be washed in the dishwasher.

The product won the Red Dot Award and the IF Award in 2023.
red dot award for product evaluation:
Medla Freestyle bilateral electric breast pump is worn in the chest, freeing both hands when in use. Its lightweight, anatomical breast suction cup allows users to get a comfortable wearing experience. Its dual rhythm core technology simulates a baby's natural sucking rhythm, which also increases user comfort and pumping efficiency. The cup is made of transparent material, which makes it easy to see the position of breast milk and determine the flow of breast milk. The jury said that "Medele Freestyle makes hands-free suction hidden and effortless, and its product design is thoughtful and focused on user needs."

The product design and development work that IDC UK is involved in in the project includes:
• User needs insight and pain point discovery
• Product specification definition
• Patent infringement analysis
• Product architecture definition design
• User experience concept and ergonomic model design and testing
• Product structure design concept creation, development and prototyping
• Verification testing
• Forformative testing of IEC62366-based usability engineering
• Design for production, design for assembly
• Mold support
• Validation testing of a large number of samples
• Based on FDA510K medical specification document writing

For further details, please see: https://www.idcdesigncn.com/medical/in-bra-collection-cups/
For more examples of IDC innovations in the UK, please see: https://www.idcdesigncn.com/medical/cases/
Welcome to contact the UK IDC team: https://www.idcdesigncn.com/contact/