Founded in 2008, PETRUS is a professional western kitchen electric brand. After 16 years of development, it has become one of the leading brands in the industry. The brand is mainly engaged in coffee and baking two series of products, including coffee machine, oven, bread machine, cook machine, etc.
Based on the future strategic positioning and deep insight into the development needs of the industry, it will bring a new upgrade of the brand image for Baicui, transforming the invisible industry leading image into a brand leading image that consumers can perceive. With advanced, modern and fashion as the design language, it injects new visual energy into the brand, and the brand VI has a new look, which shows the brand's craft texture and conveys a simple and elegant lifestyle. Carefully carved product appearance, embellished with modern home furnishings, make every production a perfect fusion of art and technology.
This new upgrade is a highly recognizable super symbol designed by Baicui. The super symbol is extracted from Baicui PETRUS with a combination of "P" and "T". PETRUS means "rock-solid" in Latin. It adopts the basic shape of quadrilateral shaped like jade and rock, and constructs different figures by splicing the quadrilateral like rock stacking and building blocks, implying that Baicui electrical appliances decorate a better life. On the other hand, we have abandoned the fancy parts of the original font, stressing practicality and efficiency, and combining the characteristics of super symbols while pursuing modernity.