Although Taiwan's resource recovery rate has reached 55% of the total population and is also one of the world's recycling countries, in fact, people think that garbage sorting and preparation is a very troublesome thing. In order to achieve the EPA's goal of recycling rate on the Internet of Things. We try to change the boring perception of recycling for people and create an interesting brand image for the convenience of brand communication. In order to enhance the brand's personality, we created our design on the four characteristics of "fun", "flexible", "comprehensive" and "friendly. Two distinctive greens are used as brand recognition colors, and the shape of its logo is presented with a smiling curve, symbolizing the brand character that is friendly to the environment and humans. In addition, in order to increase the brand's lively personality and fun in use, it extends a series of consistent design application elements based on diversity, flexibility and circulation.

Country
Taiwan

Year
2018

Client
Da Fon Environmental Technology

Affiliation
Process Ltd.

Designer
Xinhong Yeh (CD), Julie Chiang (D), Estela Lin & Lynn Chen (MG)

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]