ZHE GU TEA

Partridge tea is a semi-fermented tea unique to Hainan, China. Partridge tea logo is a font logo, its unique font comes from the Chinese font seal plus the slender outline of tea leaves, and it also shows the aroma shape when making tea. The design of ordinary packaging is inspired by the legend of partridge birds. With a plain white background, a partridge bird is hand-painted on a tree by line drawing. Direct and simple. High-end packaging originated from an abstract Buddhist concept, namely "empty". Dongshanling, the origin of partridge tea, is a Buddhist holy land. Buddhists pursue ethereal and righteous ways. The packaging pattern has three components: the combination of tea and bergamot to evolve a leaf-like pattern; the partridge tea is baked in a small ball shape, resembling Buddhist beads; the tea beads are used to form mountains and rivers to express the Buddhist Zen meaning of "seeing mountains but not mountains, seeing water but not water. This series of partridge tea gift boxes fully express the cultural connotation of its origin and become a landmark high-end gift that can represent tea in Hainan.