Lotte World Adventure Park in Seoul Silkworm Room is an urban theme park that attracts about 6 million tourists every year and is a representative place to lead the South Korea leisure industry. In order to welcome the winter of 2020, Lotte World Adventure Park has launched a "Miracle Winter Lights (Miracle Winter Light Up)" celebration with the theme of conveying shining hope messages, bringing endless joy to tourists by lighting up the entire Adventure Park skyline.

The bridge leading to the "Magic Castle" is decorated with pillars and bright lights, which incarnates as a galaxy-like "Galaxy Tunnel". The clock-in photo area in the park adopts an experience-oriented design. One of the octagonal Christmas trees is 8 meters high, and its internal walls are all composed of mirrors, creating a "mirror photo area". The figures of tourists complement each other in the mirror, creating a unique photo experience and further setting off the atmosphere of the light festival. In addition, through the lighting street lamp banners combined with Lotte World mascot "Rorty", it brings happy memories and unforgettable experiences to visiting tourists.

Korea
Award : WINNER
Client : LOTTE WORLD
Affiliation : APLINE
Designer : APLINE design division

https://asiadesignprize.com/exhibition/159677