The South Korea traditional wine brand "," is a project that aims to pass on and promote "our inherent wine culture and values" that are gradually being forgotten. The brand name "" is an old saying of "wine", which implies that people hope to reflect the value of our authentic wine channel and romantic culture through smooth communication of dialogue and atmosphere when drinking. Since ancient times, Koreans often enjoy the fun of drinking with many people, accompanied by poetry and music. In order to express this "our authentic wine culture", the brand is inspired by the South Korea's first musical note "Well Score" created by King Sejong. Connect the four symbols of the inter-well spectrum with the "emotion when drinking", symbolizing "rest (wishing for a good harvest), beat (cheerful), pause (leisurely), and connector (love and missing)", and combine the emotion corresponding to each symbol with South Korea traditional tunes. The label is divided into "white" and "ink" according to the degree of wine, and matches the color of the wine and the color of the outer packaging, adding visual convenience and highlighting the clear and transparent feeling of traditional wine. The brand logo draws on the image of "craftsman's seal" in oriental art works. In addition, all elements in the product and design are based on the most South Korea characteristic elements such as "traditional wine with rice as raw material, pure Korean trade name, our ancient tunes.

Korea
Award : GRAND PRIZE
Affiliation : emart24
Designer : Oh hyunchang, Park hyojeong, Jeong yoonki, Oh Hyewon, Hwang Jiyoung

https://asiadesignprize.com/exhibition/133718