How to get rid of the single presentation form of home appliance brands is the solution that Omi Bear, as a manufacturing and sales company, pursues this time, so that cold home appliances are no longer just a tool, but also a kind of life adjustment.
Based on this appeal, we combine the words "warmth" and "technology" with obvious antonyms. "warmth" represents sensibility, emotion and all content that is connected with feelings, and "technology" represents another aspect. Reason, calculation and precision; but when the two words are combined together, they have a different kind of vitality. We extend the concept of "chasing light, as our design strategy.

"Chasing the light" is a kind of romantic sentiment of modern people. Everyone can't be alone in the complex urban environment. Everyone is coerced by the complex relationship to move in the direction against their own wishes. It has become a very difficult thing to pursue what you want. Therefore, we have designed a pair of partners to form a pair of intuitive "chasing light" relationships.

Omi from outer space represents light itself. It is an upright and inexperienced luminous body. Its emotions will be expressed in the form of light. Through self-light and the screen on its face, it has become a true self. Through this straightforward and even somewhat unkind way, it tells its own life, and affects Omi Bear, who is a partner with delicate mind, to follow this light, to break away from worldly prejudices, they always go together and come in the direction of light, even in the opposite direction.

Here, the Omi bear is not the real protagonist, it is more like a representative of a kind of person, Alice who accidentally broke into the rabbit hole, but in the end it still follows the inner life, which is through the relationship between the Omi duo. Convey.