KOBACO, a public agency for the promotion of advertising, held the 12th South Korea Public Service Advertising Festival this year. This website is a public service advertising online exhibition platform established to replace the exhibition halls that are difficult to access due to COVID-19.

The purpose of the website: to enable anyone, no matter when and where, to watch public service advertisements and participate in public service activities as easily as visiting the exhibition hall.
Features of the website: The South Korea Public Service Advertising Festival logo, which symbolizes the seeds of public service value, visualized the scene of spreading seeds for a better world. Each seed leads to a gallery of different themes. The overall use of a simple and clear dark mode interface, the focus is on fast and easy access to the user experience (UX/UI) of the theme gallery. The theme gallery using VR technology provides a variety of viewing pleasure, and the same responsive web experience can be achieved on mobile devices.

Korea
Award : WINNER
Affiliation : KOBACO
Designer : Chae Ho byoung, Kown Teak Hwan, Yu Dong kyun, Han Ji seok, Lee Jae sung

www.asiadesignprize.com/133199