Client: Run Ben
Design :Designest Cloud Nest Innovation Consultation
Time:2018-2022
Service: Product Aesthetic Strategy | Packaging Design | Industrial Design
Results:12 listed products, the whole network maternal and infant mosquito repellent sales No.1

Runben RUNBEN is a natural herbal maternal and infant care brand loved by parents. Since its establishment in 2006, it has focused on bringing green, safe and high-quality products to Chinese babies.

Designest believe that packaging is an important carrier to convey the core concept of the brand. Therefore, since the cooperation in 2018, it has built a packaging design for Runben to carry the core value proposition of "Let Love Be More Natural" brand, starting from multiple dimensions of brand super symbols, product features and experience, and constructing Runben brand packaging system. So far, it has completed the upgrade of 12 products in the whole series, spanning bottle packaging and electrical product categories, and creating a number of leading products in the whole network of maternal and infant mosquito repellent sales.

-The classic boy inherits the elements of medicine collection, creates super symbols, and creates a brand attitude with exclusive temperature.
-According to the aesthetic preference of exquisite mother users, the packaging aesthetic system combining Chinese traditional color round streamline modeling is constructed.