This is my original design for the Rainbow iGame brand, a video game style outstanding computer hardware equipment (graphics card).
Cooperation Background: After I completed the design of the first generation VULCAN 1080Ti of Rainbow, Rainbow has been exploring the product ideas for subsequent generations, but the bottleneck of brand style continuation has always been difficult to break through, so I have sought my cooperation and mainly participated in the innovative appearance design of iGame's brand-new 4090 graphics card.
Design idea: By extracting and reshaping the product design genes of the iGame brand, combined with the visual elements of the brand Vi, a line section feature with a strong sense of order is established. Lock the target user population characteristics of the Z generation young e-sports players, and use the multi-level structure modeling of mechanical armor style to establish a professional and highly differentiated modeling style.
Design results: The continuity and differentiation of iGame brand graphics card design have been effectively formed, and the flagship position of iGame Vulcan 4090 graphics card in marketing has been consolidated. At the same time, in 2023, Rainbow also won the first German Red Dot Design Award with this design.

(Please forgive me for advertising: I have left my job to apply for a job. I can accept relevant recruitment requirements or seek short-term design cooperation. I can chat privately.)