Products: Julu Sanbao Drink
Project organizer: Alibaba Design
Creative Products: Shangyi Design | SHINE DESIGN
Design Director: Ella
Design members: Ella, Dodo, Hexagon
Modeling rendering: DoDo
Illustration: Ella, Hexagon

"Looking for the beauty in the distance" is a design public welfare project initiated by Alibaba Design. It gathers Ali's internal and external design forces to do integrated design for the national key assistance counties and uses the power of design to help rural development. Shangyi Design participated in this activity as a foreign designer, exchanged design experience with designers from all walks of life, and helped the development of local agricultural products in Lixian County, Gansu Province through design.

Julu County and City, which belongs to Xingtai City, Hebei Province, is the eighth stop of Ali's public welfare project "looking for the beauty in the distance. The friends of Shangyi's design have carried out a brand design for the "Three Treasures of Giant Deer"-honeysuckle, wolfberry and red apricot as the core health drinks, showing consumers a brand-new giant deer products with vivid words and playful images, attracting more young groups.