LOGO comes from the meaning of "umbrella", "umbrella tree" and "umbrella house". After transforming the form of landmark buildings, LOGO focuses on the word "umbrella", which is the main product sold by the brand. By dismantling the Chinese glyph of "umbrella" and reshaping it into a visual image, the logo graphics can completely echo the characteristics of the building itself and umbrella tree. At the same time, through the script of dynamic visual design, the LOGO concept and evolution of the word "umbrella", "umbrella tree" and "umbrella house" are conveyed with dynamic images, which fully interprets the brand as the core positioning of umbrella factory and umbrella sales, and extends to the shaping and design of village space.

The sound of "umbrella" is the same as "good" and echoes the ancient name of Hemei Town, "Karishan.
"Karishan" is a community visual design project with the theme of "umbrella OEM traditional industrial transformation design", which runs through the whole process of "conception, planning, improvement, creation, beautification and continuation. From the design point of view, explore the various possibilities of umbrella industry and structural extension, take solving the problem as the starting point, after a year of design process, not only successfully create the first neem umbrella tree in Asia, but also make the umbrella manufacturing industry in Taiwan, which is on the verge of decline, take on a new look, and transform it into an infinite possibility of integrating tourism and leisure, artistic hand-made, parent-child painting and walking in the village.
REGENERATION OF DESIGN AND ART: WE REALLY CREATE AN UMBRELLA TREE
From the planning concept to the implementation of the umbrella tree, perhaps because "umbrella" and "good" are the same, the process of moving forward is also full of goodwill. We met a dying Taiwan native neem, and this dying tree, also ushered in the chance of rebirth. We began to transplant trees, and through restoration and reconstruction, we combined umbrellas and trees with the concept of installation art for the first time to create a "rainbow tree" with colorful flowers in full bloom ". This beautiful meaning not only re-gives the value of life to the trees, but also allows more people to know the native neem in Taiwan through the "Karishan Tree. These changes and changes brought about by the moving, perhaps is the most romantic place to design it!

Chinese Taipei
Award : WINNER
Client : RAINBOW TREE CREATIVE Co., Ltd.
Affiliation : Existence Design Co.
Designer : YU TING HUANG

https://asiadesignprize.com/exhibition/159701