THE ORM is a Life style brand which is founded by Kyowon Group. It sells consumer goods for all family members that can be used in their daily life such as cosmetics, health supplements, daily necessities and living care products. We have interpreted the name of band as “right” and “appreciate(valuable)". By combining them its slogan can be “the value beyond RIGHT”. A graphic motif we have developed is that the one circle pops out from the other unified circles. It visualizes the action that people making their better and more right choice.

Country
Korea

Year
2019

Client
Kyowon

Affiliation
IDEA DO IT

Designer
YEROK AHN, YEONGKEUN JEON, JUYOUN KWON, NAYOUNG KIM, HEASOO SHIN

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]