is a representative wound dressing brand in South Korea, and plans a design update project with the theme of "simple and fast wound recovery" to convey the product functionality intuitively. Bold diagonal segmentation and color combinations that have never been tried in similar products symbolize the unique design identity of Midifeng, reflecting the brand's dressing function that can be quickly and easily attached and removed on the wound site. Through the simple and strong design lines, the purpose is to guide consumers to quickly find the product in the case of wound emergency. At the same time, through scientific design, the complex dressing structure is clear at a glance, thus effectively conveying the functionality and reliability of the product.

Korea
Award : WINNER
Client : Mundipharma Korea Ltd
Affiliation : DIN
Designer : Mundipharma Korea Ltd, DIN, PATHFINDER, HaYoung Lim

https://asiadesignprize.com/exhibition/160313