Baryorang is a brand that makes health products ba-sed on Korean lactobacillus which found in Korean fermented food. Lactobacillus is commonly rich in traditional Korean fermented food such as kimchi, soy sauce, hot pepper paste, soy bean paste and salted seafood. So, we developed a brand with a tradition motif. The concept of the brand is 'The Secret of Health of King”. We refer to the composition of traditional paintings that depict palaces. We illustrated the people who work and study fermented foods for the health of king in 'suragan' which is a facility for developing cuisine in palace.

Country
Korea

Year
2019

Client
Baryorang

Affiliation
IDEA DO IT

Designer
Yerok Ahn, Juyoun Kwon, Nayoung Kim, Heasoo Shin

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]