Kang Seong Eun Crispy Wafers is a brand that makes Korean confectionery through traditional methods of organic ingredients and 100% Korean wheat. The emblem was designed using unique Korean wooden rice cake pattern and Oriental painting's stamping, in order to emphasize the excellence of material, the dot pattern which means the element and the ingredient icons were developed. By the limit the use of photos, images and colours to minimize the cost and maximize the image of the gift wrapping while using flexible and repeated logotypes, emblems and patterns. It was able to enhance the performance and utilization.

Country
Korea

Year
2019

Client
Kang Seong Eun Crispy Wafers

Affiliation
uniqdesignlab

Designer
Kyurag Lee

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]