At present, "home" has become a living space for young people to carry the spirit, while the new generation of household appliances that integrate appearance, fun and emotion are the symbols of personality.

InDare joins hands with "Hualing" to create new species of young home appliances, to build product strategies and design ideas for them, to build a complete brand awareness from the three different identification latitudes of novelty, functionality and experience around the key construction of product identification (PI), and to unlock the "Ling" dimensional space of the new generation of young power.

As a younger brand of "Midea" group, "Hualing" has strong technical backing, but it has long overlapped with Midea's main business line. In order to help Hualing and Midea jointly occupy more market share, inDare distanced Hualing products from Midea's existing products. Starting from the unique selling point and design recognition, we will create products with brand attributes to help Hualing brand transform completely.

InDare uses different visions and topics to target the common target group of "Beauty" and "Hualing. Midea shows a younger side in brand marketing, which occurs more from the perspective of young people and produces emotional resonance. In terms of marketing communication, Hualing shows a fun, cool, bold and novel visual experience, combining the current hot topics with young people.

In this context, Hualing needs to find a more suitable way to communicate with young people to upgrade the overall brand, build brand personality, enhance brand mind, and identify a new generation of market opportunities to increase market penetration. And how to establish a differentiated brand image that belongs to Hualing under the multi-brand structure? It is what inDare needs to think about.

InDare links the brand "Hualing" and Nian Qingli consumption through the demand of young people for products. In-depth research on young people's living habits, to help brands to explore the contemporary young people's water and drinking water preferences. The younger generation, led by urban white-collar workers, pays more attention to health. As a companion throughout daily life, water has been given stricter requirements from drinking to use. From home to outdoor, from fixed to accompanying, the rich life makes young people's water use scene no longer limited to the same space, they need more fully functional and professional water appliances.

When studying the population of Generation Z, we conducted a three-dimensional analysis around their lifestyle. Analyze their turning points at different stages of life, from graduation to society, from solitude to independence, from "I" to "we", the changes in living space, lifestyle, and consumption habits, and they stay on a single phenomenon. It is the most primitive motivation behind the phenomenon of life, and the chain reaction of decision-making.

InDare believes that product design is integrated into life and thought through. Earlier we have helped various brands to open PI design and enhance brand image. Until today, many works have been verified by the market and the public. InDare hopes to continuously help the brand enhance its value through design.