We have designed the packaging for our new product "WAFERS LAB" in patisserie KIHACHI. Based on the trade name Wwafer laboratory, we imagined a fictional factory, Wwafer laboratory, and used illustrations to show the pastry chefs and animals working there. This is a new packaging design similar to pop art style, which makes people want to pick it up and have a look. In addition, we have applied illustrations to each individual package, suggesting that each one be a welcome companion. We use imaginative colors to make people think of delicious dessert flavors at first sight, prompting people to pick them up when they see them in the store. After eating, these packages can also be used as decoration and placed in the room.

Japan
Award : WINNER
Client : KIHACHI
Affiliation : DODO DESIGN
Designer : Dodo Minoru, Fujii Chihiro

www.asiadesignprize.com/133167