Name of Work: Simbach · Qingyun Star
Customer Name: Heilongjiang Xinbach Biotechnology Co., Ltd.
Service content: Qingyun Star customized beer logo design
Service team: Guyi Brand Packaging Design Department
Warm Tip: Gu Yi's original design and copyright certificate have been completed. Please think twice about piracy.
Gu yi's service content: brand strategy design (market analysis/consumer analysis/product positioning), LOGO design, brand English name, VI design, label design, label process formulation, outer box design, product video production, product picture rendering



Background: On January 8, 2025, with the arrival of Simbach's Qingyun Star Heavy Wheat Beer in the warehouse one after another, the first zodiac limited wine designed by Simbach's fine brewed beer and Gu Yi was officially released. Simbach's Heart of Qingyun Year of the Snake Zodiac craft beer comes from the "Qingyun Project" award-winning formula "86007" based on improvement. The name comes from the "Qingyun Project" launched by Simbach in 2024 in cooperation with the China International Beer Challenge (CBC) ". The deeper origin is the sentence from Cao Xueqin: Good wind, with its strength, sent me to Qingyun. It is pinned on the star of the blue clouds to convey to the outside world a kind of progressive, when there is a ladder of bole feelings.



Creative Description:

1: The main figure takes the Chinese character "zhong" as the creative skeleton, and the structure is stable and atmospheric, which directly echoes the enterprise mission of "making the world respect Chinese beer" and the vision of becoming "the leading brand of Chinese high-end beer. With the Chinese bone and the traditional rhyme, it interprets the Chinese beer aesthetics of the blend of classics and modernity.

2: The spirit snake winds up, smart and full of power, which not only points out the theme of the year of the snake, but also gives the meaning of wisdom and innovation. Zodiac snake echoes the Chinese knot and auspicious cloud elements, blending into the auspicious atmosphere of the Spring Festival, implying to bid farewell to the old and welcome the new, and to follow the good fortune.

3: Xuanwu is composed of tortoise and snake. The tortoise symbolizes longevity and stability, and the snake represents wisdom and change. The blend of the two reflects the balance and symbiosis in traditional Chinese philosophy. The tortoise shell integrates the ancient copper pattern and is decorated with Chinese knots, which means the auspicious meaning of "longevity and prosperity, wealth and wealth.

4: The auspicious cloud pattern surrounds the main body such as the sea of clouds rising, which not only echoes the original intention of the "Qingyun Plan" of "good wind sends me to Qingyun with strength", but also strengthens the auspicious and wishful festive atmosphere. Moire and Chinese knots echo each other, forming an upward visual momentum, implying that the brand will continue to make breakthroughs by leveraging traditional culture and grasping the opportunities of the times.

This is not only a wine label, but also a fusion of Chinese aesthetics and traditional wisdom. It is a red tribute to the world by Simbach. The above is the "Simbach Qingyun Star" craft beer packaging design introduction. Special Note: The work has been put into the market and the copyright has been protected. Please do not plagiarize or embezzle it. The copyright belongs to the original ancient design. The editorial department of the ancient design brand was reorganized, the drinks were dressed in new clothes, and the design was found in ancient one. If there is any reprint, please indicate that it is from ancient one. Thank you! This article key words: craft beer packaging design, beer packaging design, Shenzhen beer packaging design company.