ESEN

The project is located in Baolong Square, Yinzhou Commercial Center, Ningbo. It takes space products as the main axis and young people's 1/3 of the time as the starting point to create a space carrier for the young generation with dreams of life, customer office, business IP and other formats. Yishe, Work & Life Style Store, superimposes rich life, business and office scenes and contents, subverts tradition and brings new ideas and directions to urban commercial innovation. Yishe uses innovation, literature and art, ecology, commerce, new things, story scenes, V I, etc. to build, advocates simple, simple and comfortable life in design, rejects nihilistic brand worship, and reaches the essence of life. Color matching selection tends to be natural and harmonious, avoiding high-purity colors. Monochrome and natural colors are used. The colors are pure and restrained, not exaggerated, and make people feel peaceful. In the color system, white, gray, beige and black are used. In the era of material surplus and emphasis on individuality, we should follow the design principle of respecting the younger generation of users, prevent design from interfering too much in the lives of users, and create a large imagination space for the younger generation and a stage for better self-expression. At the same time, it proposes how to better serve the city, serve the younger generation in the city, and build a diverse and subversive space scene experience for the future.