"Have you ever seen your private place?" South Korea 80% of women have never seen their private place, which is enough to explain the lack of awareness of private place care. For the sake of one's own health, it is necessary to actively understand and care for the private part, but in the rigid social prejudice, the information related to the private part is often difficult to express publicly. In order to enhance the self-confidence and health of South Korea women, the women's cleaning brand®Launched the design activity 'FIND ME, I LOVE ME '. The brand has launched a special edition suit that includes female cleansers, mirrors that can directly see private places, pH testers and private place origami, and has partnered with female artist Li Yan, the South Korea's largest painting YouTuber, to deliver the message "love yourself starts with knowing yourself. By comparing the "self-discovery journey" to the process of women exploring the private place, it is expressed in the form of illustration, which makes the vulva care that is difficult to understand become more cordial and easy to accept.

Korea
Award : WINNER
Client : Mundipharma Korea Ltd
Affiliation : DIN
Designer : Mundipharma Korea Ltd, DIN, LeeYeon, SaramSaram

www.asiadesignprize.com/133223