"PAF 1-day hair tint" is a hair color product that can be applied to the hair by clamping and sliding the hair bundle, and can easily color the part you want to dye. The product offers five color options, which can be selected according to personal preferences and occasions. Its packaging design shows the charm of the product, especially for young people to enjoy better in special and non-daily moments such as concerts and Halloween makeup. The packaging graphics use the wave frame as the main element, symbolizing the upsurge of emotions. In the advertisement and display, the excitement when using the product is expressed by presenting the scene of preparation before going out.

Japan
Award : WINNER
Client : Kao Corporation
Affiliation : DODO DESIGN
Designer : Dodo Minoru, Asada Maya

https://asiadesignprize.com/exhibition/159661