1. Rhythm Awakening
Inspired by the whale's classic tail-slapping (hitting the water surface with the tail fin), it creates a huge sound. It is an effective way for whales to exchange emotional information, which coincides with the design concept of "rhythm awakening" of Rongwei whales.
2. Kunpeng's ambitions
Kunpeng is a big fish that can be transformed into a bird in ancient legends. It describes the comfortable sense of space and wide driving vision of the Roewe whale. It also reflects Roewe Whale's cross-border thinking of constantly innovating and surpassing itself.
3. Light luxury wind
The "diamond" shape in the center of the bottom perfectly interprets the "light luxury wind" pioneered by Rongwei Whale and expresses Generation Z's yearning for a better life.
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The simplest reason is who will buy this car after reading this logo?
I feel more like the English letter T, which lacks some correlation with Rongwei's R, and my personal feeling should be softer. This style of water chestnut feels a bit too hard.
Copying Mitsubishi
Well, you 'd better change your career. after reading your design, it's just one word, ugly ~.....
I can also see that I was smeared in the first and most common plan I made. It's okay, sunspots are happy.