"TRICK OR TREAT" trick-or-treating, satisfying the whims of the little cute ghosts, and immersing in the fantasy journey of magic medicine pot and elf games together. The design of this series includes packaging design. The product packaging combines the semantics of Halloween, with pumpkin, ghost and magic elements, and makes a progressive sense of hierarchy on the outer packaging, skillfully combining magic and toothpaste, giving every brushing of teeth a magic experience. In addition, a "small surprise" is set on the opening method of the outer box of the package. The opening and closing method is simple but there is no lack of mysterious surprise, which is in line with the relaxed and interesting ritual feeling in the product strategy. The whole packaging system uses special paper and convex bronzing process, which is very compatible with the two colors.