As an employee's first contact with the brand after joining the company, the welcome kit fully reflects the updated NC brand image and enables employees to feel the value of the enterprise. In the process of opening the welcome kit and taking out all the items, you can gradually experience the brand information transmitted by NC. First of all, the brand slogan "Window to the Future" at the top of the box expresses the determination to show the vision of the future and invites everyone to move towards the future together. After opening the box, "Future Starts Here" conveys the excitement and expectation of starting a new chapter in NC. Packaging is not only a container of goods, but also a carrier of brand value. In order for people to understand the content without opening the package, we printed the item icon and information on the top of the package. Each message combines the attributes of the item with the core brand values of the NC for design. For example, "Creativity begins here" is printed on a mouse pad, and "Fill the passion" is printed on a notebook and pen ". After taking out all the items, you can also find the words "Never Ending Challenge" on the bottom of the package. This design shows that the challenge of connecting the world has already begun in the final phase of the welcome kit.

Korea
Award : WINNER
Affiliation : NCSOFT
Designer : Heunsaem Oh, Jaehee Jang, Juyeon Hong, Hong Kim

https://asiadesignprize.com/exhibition/160221