Product Design of Powder Dispersed by Zhiyouquan Camera

Zhiyouquan is a vibrant young make-up brand. CHIOTURE = CHIC CAPTURE, meaning "young fashion catcher of simple life".

The product has a very significant effect of softening pores in the functionality of loose powder, trying to achieve the effect of softening skin under the soft light filter.

Therefore, we combined the brand's "simple, direct and interesting" fashion catcher gene in the product form, and chose a very intuitive and effective way to convey such product features-"a beautiful and lovely soft light camera".

In terms of experience, we focus our creativity on the shaping of consumers' sense of ritual. First, unscrew the "camera lens" and then pull out the "camera handle brush" on the right. If you don't carry it out, you can insert the handle into the "Brand Icon viewfinder" in the upper left corner of the camera, which will immediately present a delicate and elegant base makeup equipment.


CHIOTURE 'Camera' Loose Powder

CHIOTURE is a vibrant and youthful makeup brand. CHIOTURE = CHIC CAPTURE, which means 'young fashion hunter for a simple life '.

The product has a significant effect on smoothing the texture of the skin. Pores optically fade as skin is visibly perfected, leaving a delicate and velvety complexion.

Therefore, factoring in the 'simple, direct, and fun' characteristics in the brand's genes, we choose an intuitive and effective way to demonstrate the product's feature, and that is 'a beautiful and adorable soft light camera '.

In terms of user experience, we focus our innovation on the product's ceremonial sense. Step one: unscrew the 'lens'; step two: pull out the 'handle brush' on the right; step three: if not to use outdoors, the handle can be put on the 'Brand Icon Viewfinder' in the upper left corner of the camera. Unexpectedly! It shows a delicate and elegant ba-se makeup kit .