Name of Work: Packaging Design of Great Wall Jiugan Red Wine
Brand Holding: COFCO Food Penglai Co., Ltd.
Original Designer: Pan Hu TigerPan
Executive designers: Chi Qian, Chen Bangguo
Illustrator: Yi Ping
Craft designers: Xie Zhangkun, Zhou Jinyan

See the Great Wall from a distance
Great Wall is one of the largest wine brands in China. Consumers' awareness of the Great Wall brand is still in the 1990s. At the same time, a large number of high-quality and high-value imported wines are seizing the market. How to form a more contemporary The image of Chinese wine brand has become an important issue that the Great Wall Brand and us need to solve to create this Great Wall Nine.
Our inspiration comes from the traditional Chinese freehand landscape painting, combined with modern abstract design language, to form a bottle convex and specific cut shape of the wine label. Minimalism and functionalism complement each other. At a longer observation distance, the identification ability of this product can be strengthened and it is convenient to hold. The delicate mountain illustrations at the foot of the Great Wall are hidden in it, lining the glass bottle body. The winding shape of the Great Wall conveys the tough soul of the Great Wall. The maximum expression of the number "9" in Chinese is more in line with the long-distance identification of Chinese consumers, and at the same time has the beauty of Chinese.