When you mention the brand "Logitech Logitech", you may think of its mouse, keyboard and electronic competition equipment, but in fact, Logitech is far more than that. How can brands continuously provide consumers with innovative product design and meaningful user experience?

According to Nick, Logitech's official design and creative director, Logitech has long been a company with "one foot in the present and the other foot in the future. Seizing the new opportunities of every era and combining with different new technological waves is also the secret of Logitech brand to keep evergreen. But if we want to seize every opportunity given to us by the times, we should not only keep pace with the times, but also see the future. The brand will carry out strategic layout in advance according to the future trend, never stop innovation, take the initiative to change, and give each user the most extreme product experience and practical design aesthetics.

InDare is a rare product innovation partner of Logitech in China. Since 2019, forward-looking concept design services have been provided for Logitech brand every year. Whether it is for brands or design companies, the energy of creativity is far greater than imagined, as Nick said, "purely believe in the power of creativity". For creativity, for design, the sincere advice given by the designer of 23 years is "if something is worth doing, then it is worth doing well".

InDare innovation®People believe that creativity comes from the continuous collision of interesting souls. In cooperation with Logitech, inDare is innovative®With a set of team creativity rules, people constantly challenge the limits of thinking and polish creative design. As mentioned in the interview, the post-it note brainstorm method is also flexibly applied to team operations. Let more people participate and play the role of 1 1>2, this is the attitude towards creativity. With an efficient collaboration model, our designed products have also successfully won many awards at home and abroad, attracting attention from all over the world.

The essence of design is not the entity, but the speculation of life. The core of product design is not the product itself, but the ability to solve problems. The value of cutting-edge research lies in finding accurate opportunities before the market wave and "being the first person to eat crabs". It ensures that the brand has an unknown first-mover advantage and establishes category awareness; it also ensures a long-term internal innovation cycle and consolidates brand value.

At present, mainstream enterprises pay more attention to the appearance design with the highest application level. In contrast, the concept of cutting-edge innovation has been crowned with the negative evaluation of "unconstrained" and "not landing. We do not deny the value of exterior design in short-term commercial competition, but we firmly believe in the strategic significance of "unconstrained" and are willing to take actions for these seemingly unrealistic illusions, because the project value of cutting-edge design research and innovative concepts does not lie in the results seen in a short period of time, but in the excavation and exploration of the entire enterprise, related industries and the entire world.