Beacon is a dashboard-mounted visual communication device that help drivers and riders find each other, a common rideshare complaint. Beacon is clear, bright, and carries the new Uber brand language. its unmistakable U-shaped light make car recognition instant, even in bad weather. Beacon's custom color is controlled via the app, or it can flash for those who are color-blind. the light wraps around the sides for good visibility at any angle. the back of Beacon that faces the interior of the car has a bold LED matrix display to give rider updates and safety tips such as "wear your seatbelt," "exit curbside," and "watch for cyclists." This interior display is a welcome new communication modality for drivers and riders.Functionally, beacon features a quick-release magnetic mount for easy removal. Beacon's internal hardware also contains new sensor technologies that provide more precise pick-up and drop-off locations. Beacon is rolling out in cities across the US and is already proving to be an effective tool to enhance the rideshare experience.Beacon is a visual communication device installed on the dashboard to help drivers and passengers find each other, this is a common carpool complaint. Beacon is clear and bright, with a new Uber brand language. Its obvious U-shaped light can immediately identify cars even in bad weather. Beacon's custom color is controlled through the application, or it can flash for people who are color blind. The light surrounds both sides and has good visibility at any angle. There is a striking LED matrix display on the back of the Beacon facing the inside of the car, which can provide riders with the latest information and safety tips, such as "fasten your seat belt", "exit the roadside" and "pay attention to the cyclist". This internal display is a new way of communication popular with drivers and riders. Functionally, Beacon has a quick-release magnetic mount for easy disassembly. Beacon's internal hardware also includes new sensor technology to provide more precise pick-up and drop-off locations. Beacon is being rolled out in U.S. cities and has proven to be an effective tool to enhance the ride-sharing experience. www.whipsaw.com

UX/UI details are handled by Uber's US headquarters team, which is Whipsaw responsible for industrial design and preliminary UX/UI ideas.

Part of the design process and rough mold test photos