"Friends" is planned to be broadcast in February 2021. It is an observation entertainment program of Channel A, showing the new friendship and real life of young people in 2030. In order to present the youthful life and friendship with personalized visual effects, we applied the main color and black in the font design, and used a semicircle shape similar to a smiling mouth in the logo. The logo is shaped like three side-by-side circles, embodying the capsule shape of the random selector used in the show. This visual element is used in multiple applications in the form of side and multi-colored lines.

Korea
Award : WINNER
Client : CHANNEL A
Affiliation : CHANNEL A BNC
Designer : Jisang Yu, Jongbeom Choi, Seongeun Jo

https://asiadesignprize.com/exhibition/159981