BIGKIT is an onboarding kit for new members of the BIGPICTURE INTERACTIVE. BIGPICTURE is an esports company that is committed to painting the big picture and making it a reality. To convey this meaning, we have adopted the unified word "BIG" and named it "BIGKIT". In order to reflect the brand identity of "depicting the big picture", we are inspired by the slash graphics symbolizing the infinite expansion. The concept is that six small kits combine to form a large kit, and each kit gathers together to symbolize the strength of each member to merge into a great "BIGPICTURE".

The packaging in which BIGKIT is loaded is not an ordinary rectangular box, but is made into geometric structures of different shapes and sizes by using the graphic element of diagonal lines. The core part of the kit is the packaging in the shape of the BIGPICTURE's iconic symbol. On the front of the package is written the attitude and vision that BIGPICTURE members should have, combined with the characteristics of each component. In addition, the packaging is not just one-off, it also takes sustainability into consideration and is designed to be used for BIGPICTURE exclusive onboarding procedures. In this way, we are able to communicate the values and vision of the company to new members and help them quickly adapt to company life by providing them with the necessary items.

Korea
Award : WINNER
Client : BIGPICTURE Interative
Affiliation : BIGPICTURE Interative
Designer : Suyoung Kim, Hanbyeol Shin

https://asiadesignprize.com/exhibition/159965