As a pioneering brand of intelligent disinfection tool holder, turkey electric appliance is well aware of the far-reaching impact on health and safety of the sanitary problems of cutlery that every Chinese family cannot do without. It has firmly established the original intention of turkey electric appliance deep cultivation in the kitchen scene and disinfection and sterilization. It regards solving the entrance health problems related to cutlery and tableware as the main area of the brand and aspires to become the "new national tide brand of small kitchen appliances" made by China 」. Therefore, the convex and concave design and turkey electrical appliances jointly study the precise size and internal layout of the kitchen, and define the concept of disinfection safety house of kitchen utensils in an integrated way, thus solving the problem of disinfection product supplement for families without embedded disinfection cabinet.

Through the investigation and analysis of the existing countertop disinfection cabinet products on the market, we have obtained the main selling points of similar products that can most arouse consumers' desire to buy in the market. Think deeply about the pain points of the product and the product elements that can be optimized from different aspects such as the size ratio, performance, layout space and interaction mode of the product, so as to lay a solid foundation for the design of subsequent products. In order to make the product more in line with the user's needs, convex and concave from the actual point of view, the field research of different families of the kitchen table space distribution, and the target user in the kitchen area of the storage habits. First of all, based on the user in the kitchen area of the entire use of the process to expand, from different angles to sort out the user experience, summed up a good user experience and user pain points. Finally, the information obtained from the user survey is summarized into four points: 1. Users pay high attention to the volume of the product; 2. Users pay high attention to the product capacity, but their needs are different; 3. The operability and spatial layout of the product affect the user experience; 4. The intuitive disinfection effect can stimulate the user's purchasing desire.

Relying on the previous research, we have made a strategic analysis of the product from two different levels of "inside" and "outside.
In the overall structure of the product, we propose three different directions, which can meet the needs of users for different spaces. Comprehensive use of time, product size, use of the process and other elements of the analysis of the storage items, consider the cooking-dining-the whole process of how to design to make the kitchen utensils easier to access, while thinking about the needs of special groups (e. g.: mother and child, children, the elderly, etc.). Think about the impact of different layout combinations on product operability and volume, and try different arrangements to maximize the needs of different users. According to the internal arrangement in the early stage and the reference of the physical volume on site, the above two methods are preliminarily determined, and the arrangement is adjusted and refined according to these two directions.

Convex and concave design put forward the concept of family kitchen utensils disinfection safety house to meet the needs of family killing, study the kitchen precision size and internal layout, to create a small body large capacity products. Based on the convex-concave design methodology, the convex-concave team uses the ability to tap and insight into the needs of new species in the industry as a cornerstone to help the product successfully land and obtain good market feedback, laying a solid foundation for the turkey to become a "new national brand of small kitchen appliances. Turkey intelligent disinfection cabinet after the market received a good response, but also for the kitchen killing industry to bring forward-looking direction guidance.