CONNECTIONS: INDUSTRIAL DESIGN SYMPOSIUM (IDENTITY CONCEPT DESIGN) . SIDI (International Industrial Design Symposium) is an event held by the UANL School of Architecture (Monterrey, Nuevo Leon, Mexico) where designers of different nationalities share, debate and teach their knowledge to the students of the institution in 3 days. . Connections (conceptual identity design) arises with the goal of represent the bonds that are made today, when designing a product or service; As the designer nowadays they have a role which has to deal with more than one type of thinking when they are developing a solution and how the design concepts are gradually becoming more valued with the passing of time. . When I made sketches, concepts and signs for the event, I found it interesting to combine the identities of each of the exhibitor's design types and develop a graphic that would identify each of their design areas throughout the symposium.