Name of Work: Huajiang
Customer Name: Xinjiang Huajiang Wine Co., Ltd.
Service content: brand whole case planning product system building
Service Team: Guyi Brand Packaging Design Department
Warm Tip: Original products of ancient design, patent certificate, copyright certificate, have been completed, please think twice about piracy.
Gu yi's service content: product matrix sorting, product concept refining, liquor bottle type design, liquor gift box design, bottle type process formulation, bottle type finished product proofing, gift box process formulation, gift box finished product proofing, product video production, product picture rendering.

Cooperation Background: Huajiang Distillery is located in the only way for tourists in Jiangbulak Scenic Area. It covers an area of 60 mu and has 100 traditional liquor fermentation ponds. It is brewed by the old five retort technology that has been passed down for thousands of years. It uses the water and grain under Tianshan to create pure grain brewing. It is full of ingenuity and produces Luzhou-flavor "Huajiang Liquor" from Xinjiang's honorary Huaxia ". In 2023, Shenzhen Guyi Design reached a strategic cooperation with Huajiang Wine Industry to provide it with the service of building the matrix layout of Huajiang brand products.

Product sorting: the original old products of huajiang brand include huajiang dashi pottery, huajiang alcohol rhyme, huajiang business 10 years, huajiang cellar, huajiang 30 years zodiac wine, huajiang small old cellar, huajiang simple old style, huajiang century glory, huajiang simple costume, huajiang xinjiang comes to have you, huajiang small earth pottery, huajiang rare wine. Through combing and analysis, we can see that the existing product line is too disorganized, especially in the situation of extremely unfriendly environment, our wine enterprises should be more cautious and reasonable planning, concentrate the superior forces to carry out favorable attacks, rather than dispersing energy to blossom more. And the visual level of product packaging is also too traditional and old-fashioned, lack of huajiang brand's own gene tonality, in the Yan value economic environment is not conducive to market competition, for which we take "ancient one unique product structure system" for huajiang brand product matrix layout reconstruction.

Brand design: Huajiang wine, a fine wine handed down at the foot of Tianshan Mountain, the word "Huajiang" in the brand name not only represents the vast land of Xinjiang, but also implies the long history of Chinese civilization. The origin of the word "Hua" can be traced back to the ancient Chinese elegant name-"Huaxia". The word "Jiang" is associated with the geographical boundaries and vast territories of the country. The combination of the two words "Huajiang" reminds people of an ancient, young, introverted and open, peaceful and dynamic image of China. It is not only "big" and "broad", but also a profound cultural heritage, a broad geographical vision, and the vitality and infinite hope contained in stability and peace.

The core creative point of bottle type: as the saying goes: the four directions are peaceful, the eight directions are stable, and the country is determined at one stroke. On the basis of brand bottle type, Jiangshan bottle and Chinese character bottle are subdivided. Jiangshan bottle as Huajiang, big country zhenzang high-end bottle type, the back of the bottle body selection of Jiangshan graphics as the product tone. The Chinese character bottle is the middle and low-end product bottle type of the Huaxiang brand, and the Chinese character symbol is also the true portrayal of the brand's Chinese feelings.

The central layout of the Chinese bottle cap design is not only the focus of vision, but also the core of the concept. It deeply embodies the vision of unity and harmony, as well as the good wishes of good luck. Every detail contains rich cultural connotation and deep meaning.

The center of the bottle cap is a treasure of territory-"Tianshan Snow Lotus" pattern. Cleverly conveyed the product's unremitting pursuit of pure and high quality, as well as the affectionate sustenance of good wishes to consumers.

The octagonal section design of the bottle shoulder is the portrayal of "all directions, gathering one side", implying that wealth and good luck come from all directions. The face of each octagon is meticulously depicted with "7" elegant lines, representing the close unity and harmonious coexistence of the 56 ethnic groups in our country.

The above is the introduction of the liquor packaging design of "Sheng Shi Hua Jiang", with special instructions: the work has been put into the market, the copyright has been protected, please do not copy or embezzle, the copyright belongs to the original ancient design; The editorial department of the ancient design brand was reorganized, the drinks were dressed in new clothes, and the design was found in ancient one. if reprinted, please indicate it was from ancient one. thank you! Related words in this article: Huajiang liquor, liquor bottle design, liquor packaging design, Guyi design, Shenzhen liquor design company.